A Purse is just a…
“I like it on the floor.”
“I like it on the kitchen counter.”
“I like it on the bar stool, nice and high.”
All day, I noticed an odd trend. The Facebook statuses of many of my female friends seemed to suggest their favourite location. For what? Couldn’t quite figure that out.
“I like it on the fur rug.” “…on the floor, under my desk.” “…next to my bed.”
The innuendos were clear; the meaning, however, was not.
The “I Like it On” Facebook Status Update, according to several news sources, is meant to bring attention to breast cancer. October is National Breast Cancer Awareness month. The “it,” for those still in the dark, is a purse. As in, where do you like to put your purse. [Don’t worry, I had to look it up too.]
Several flaws in this ‘viral‘ campaign:
- Purposeful Obfuscation — the statement was worded in such a way as to draw attention while simultaneously leaving men, and anyone else who didn’t get the memo, in the dark. Hint: if you are trying to get folks to join the cause, don’t tick them off.
- Deliberate Titillation — the overt sexual suggestion cheapens the message.
- Inevitable Inaction — once people are told that it has to do with breast cancer, then what??
You want to do something meaningful? Make a donation. Spend time visiting a cancer patient. Urge Congress to ensure prompt and affordable treatment for every woman AND man fighting breast cancer. But don’t play some “game” and think that you’ve made any significant difference.
As for me, I scheduled my first mammogram. That’s how Frume Sarah is marking National Breast Cancer Awareness Month.
What about you?