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Effective Marketing

Tuesday, 18 January 2011

Peach wants a Gyro Bowl. Now Peach often announces his newest desire after watching television. Which is precisely why marketers make certain to place ads during children’s programming.

So what exactly is a Gyro Bowl?

The Gyro Bowl is an unprecedented As Seen on TV product made in 2010 that, according the makers of the device, is “100% kid proof.” To put it simply, this bowl that is attached to an outer ring (which is also attached to an outer ring) can be filled with anything, and it will never spill. You can put breakfast cereal (dry or with milk) in there, healthy veggies, mid-day snacks, Spaghettios, or even nails, and it still won’t spill, no matter which way you turn the bowl. (Gyro Bowl Reviews)

I bet you are wondering “Why does Peach want a Gyro Bowl?” I was wondering the same thing.

According to Peach, “It’s magic, Mama. It makes any snack you want appear!”

Though not one of the company’s stated claims, one can understand how a young child might get the wrong idea. [Pay close attention at 0:08-0:14.]

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3 Comments leave one →
  1. Wednesday, 19 January 2011 3:47 pm

    $20.00?!?! How about just putting a lid on a regular bowl so stuff won’t spill out? After watching the ad I can see why Peach thinks that snacks/treats appear magically – I love the innocence of childhood and at the same time I feel sorry for Peach because he’ll discover too soon that things aren’t always what they appear to be (that being said, I’ve been known to buy a thing or two based on an “infomercial,” so perhaps I need to review MY lesson in “things aren’t always what they appear to be”).

  2. Phyllis permalink
    Thursday, 20 January 2011 4:38 pm

    I want one too. I think it looks fun! But inevitably they sell that stuff at walgreens so I will wait 🙂

  3. Thursday, 20 October 2011 2:07 pm

    Hope it’s not too late to provide a review, but my 15 month old successfully dumps the contents into his lap whenever we give it to him. So, no Gyro Bowl for Ari.

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