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Rising Up

Friday, 19 March 2010
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Looking for the perfect hostess gift for the Seder-maker?

What about an afikoman gift for a future baker?

Look no further… the Jewnion is here to help!

The Jewnion Label is what happens when you combine a visual artist, who has a wicked sense of humour, and a marketing/communications guru, who appreciates said artist’s wicked sense of humour. As a lad, Joshua Abarbanel spent many an hour assisting with the maintanence needed for his grandfather’s property management company. Instilling him with a skillset not commonly associated with our male MOT. He often quipped that there ought to be a union for the few and the proud. Thus giving birth to the mythical Union of Jewish Handyman whose motto is “Rare are those who are able.”

It was just the beginning…

Inspired by the graphic design of vintage trade union emblems, each Jewnion product line features homours slogans that allude to Jewish practice and culture with a tongue-in-cheek flair. The logo for the International Order of Challah Makers, for example, includes the phrase “My Heart is in the Yeast,” a pun on Yehuda HaLevi’s beloved poem, My Heart is in the East.

With eight different “Jewnions” already formed, this husband-wife dynamic duo will continue to unveil new lines throughout the year.

Given my recent lament about falling short of Eishet Chayil status, I was thrilled to see that there is a Jewnion for me:

5 Comments leave one →
  1. Friday, 19 March 2010 4:03 pm

    shouldn’t that say “guilT of Jewish Mothers” ? 🙂

    • Frume Sarah permalink*
      Sunday, 21 March 2010 6:21 pm

      That is funny!!

  2. Friday, 19 March 2010 4:17 pm

    Hi Phyllis, take a look at our store homepage to see what we tease to those who ask this question:

    • Frume Sarah permalink*
      Sunday, 21 March 2010 6:21 pm

      What a funny response. You guys are so clever.

  3. Monday, 22 March 2010 8:48 am

    …another good post, I’d expect nothing less from you though :]

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